When you hear the common phrase “location, location, location” you may think of someone buying a scenic home or a business setting up shop in a popular location. However, this old, often overused adage isn’t just applicable for brick-and-mortar but also the digital landscape as well. “Social Check-Ins” can be an invaluable source of location-based marketing for business owners and the best thing of all — it’s free PR!
If you rely on social media to promote your business, do you encourage your customers to check-in to your business location using Facebook, Four Square, Instagram or other location-based services? It’s also important to let your customers know which social media channels your business is on and how to find your business pages. Otherwise your customers may not know how to find you on social media.
If you’re a business owner, you will also want to occasionally “check in” and see who is tagging a location. This can be an invaluable source of information from your clients about their thoughts, ideas, and overall experiences. When people do social check-ins (as on Facebook for example), they can see any friends who have checked into your business. This helps bolster the popularity of the business.
If you’re unsure about how to utilize social check ins or additional features around social media, schedule a free consultation with us and learn more how to leverage social check ins to create more visibility.