Remember the last time you carefully took a photo and proudly uploaded it to Instagram with the anticipation of dozens of likes only to hear crickets? With an average of more than 70 million posts each day, ultimately it comes down not just to what you post but also when you post.
At the time of this writing, there seem to be about two competing camps on times to post. On the one hand, an older study by Latergram.me suggests 5pm on Wednesdays, but most days between 2am and 5pm (EST). This would be likely because people are up awake late posting away at night, or on the way home from work checking their IG feeds. Both are of course plausible scenarios.
“We think this is because less people are posting at that time and that more engaged users are using Instagram at that time,” says Matt Smith, founder of Latergramme.
However, perhaps an update to that time theory is a newer study by Adweek and Mavrck.com suggesting posting between the early dawn hours of 6 am and noon with sweet spots at 8am and 9am. The theory behind this is that people are up late more likely just surfing before bed but posting less, meaning the opportunity for one of your hard-earned, distinctive photos to stand out without being buried in a mound of other posts. Not 1am OR 4pm, when everyone is posting. Sundays are apparently the worst and Mondays the best.
That said, I always teach my audiences that the best time ultimately depends on when you get the most reaction as well as other factors such as hashtags and number of followers.
What times have you found work best for posting to Instagram? Please share with us below in the comments.
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Ref. http://www.huffingtonpost.com/2015/02/25/get-instagram-likes_n_6751614.html, http://www.brit.co/most-instagram-likes-morning/,http://www.techtimes.com/articles/35741/20150226/when-best-time-post-instagram.htm.